I apologize for not blogging in a few weeks; but, quite frankly, nothing caught my attention enough to make me want to add to the clutter on the Web. Yes, Places on Facebook certainly came close but I just couldn’t muster the enthusiasm. What put me back in a blogging mood is really two-fold. I discovered that WordPress now lets me add buttons to my posts allowing you, dear reader, to share the post via Facebook, Twitter, Digg or email (heck, if you want you can even print it for your scrapbook). The second thing is Google’s Realtime.
Realtime is a new, real time search engine. You can search for something by location, by the time it was posted or by the means in which it was posted (social media posts, blogs, news article, etc.). Yes, you can! The potential benefit for companies is incredible. Let’s imagine you’ve opened a new restaurant. Immediately after you serve your first customers, you can “hear” what they really think about your business by seeing what they are saying on Facebook and Twitter. No more writing surveys and compiling data months after you open to find out if your customers are happy. No one likes the fish entrée – it’s gone. Not enough desserts on the menu – pastry chef hired. Customers think your staff is rude — time to have a “Come to Jesus” meeting to straighten things out. Say your restaurant is a huge success and now you open a chain of them across the state. You can search for feedback by location and as a whole.
While we as individuals may be sacrificing some of our own personal privacy through the use of social media sites, if companies hear what we are really saying, don’t we all benefit?








